The Power of Word of Mouth
First, my friend Amy Mac kept telling me about it, and how people would stand in long lines to get in to the Lakewood location. Then word came it would be opening another location on my side of town, in Cleveland Heights. And now, Twitter is alive with breathless reports that the signage is actually going up as we speak. What's all the fuss about? A restaurant called Melt Bar & Grill, reputed to be one of the greatest and most creative purveyors of cheese-based sandwiches in the history of cheese-based sandwiches. I'm quite sure there have been admiring restaurant reviews galore, but I haven't seen them. What I have noticed with great interest is all the excitement and conversation about the place from people I know, like and trust. And that's more than enough for me. Stay tuned for a report on our first dining experience there. In fact, why don't you join me? The best comment on this string wins a free lunch (with me) there, at our earliest mutual convenience. A distinguished panel of judges is standing by. Meanwhile, my apologies to those readers outside the region. Still, we'd love to also hear your thoughts about the power of viral marketing--with restaurants, or any other damn thing you care to sound off about.