Cougars, Prepare to Pounce
'NYC, HANDSOME WHITE MAN, 45, seeking attractive older woman, age 50s to 70s with a sense of humor, for a wonderful relationship. Send photo. NYR Box 52905.'
--from a recent personal ad in the New York Review of Books. Our most recent mention of the uniquely wonderful NYRB, back in October, sparked a lively and interesting conversational string. As for that term cougars, if you're not familiar with it--as I wasn't until not too long ago (but now I seem to see mentions of it everywhere), here's a good working definition.
UPDATE: We decided to try to answer our own question about the roots of this coinage. Turns out it's an idea virus from, of all places, Canada. From Wikipedia: "Cougar: a woman over 40 who sexually pursues younger men, typically more than eight years her junior. The term is Canadian, appearing first in print on the Canadian dating website Cougardate.com and has been used in TV series, advertising and film. The 2007 film Cougar Club was dedicated to the subject and in spring 2009 TV Land aired a reality show called The Cougar."