Thursday, August 20, 2009

How Lack of Professional Proofreading
Can Lead to Disastrous Consequences

You probably know that the sharp increase of writing prompted by the ubiquity of email, along with the ever-lowering standards of careful writing has led to an explosion in basic errors in grammar, spelling and simple word usage, errors that can have bad consequences in business and professional settings (errors are even on the rise at major newspapers, as the ranks of copy editors continues to grow ever smaller). But mistakes aren't even confined to those areas, abundant though they are.

The other day, the Wall Street Journal noted a potentially disastrous error that a federal regulatory agency made in announcing the failure of a Savings & Loan. The agency's PR folks sent a press release that contained editorial changes from an earlier version of the document, still showing information crossed out in track changes (an editing feature in the Microsoft Word program) about a future regulatory action that was supposed to remain secret. They quickly sent another email to the media, asking that the earlier version be ignored, which as you might imagine was itself ignored. So what to do in guarding against these kinds of things? That's easy, actually. Never send any important email announcement without first emailing it to yourself, and then printing it out to read carefully. If you're not too sharp-eyed about language errors, share the printout with someone who is. And if you run a PR or marketing department, hire only people who have these skills. Voila!--like magic, the problem will be solved.

7 Comments:

At 4:06 PM, Anonymous Jane Levesque said...

Another set of eyes is always a good idea. I once stopped someone else's headline from going to press. The original headline read: "Six Valedictorians Leave Dalton High". The teens in question were graduating from HIGH SCHOOL, but leaving that last word out (probably to make it fit the space, if I recall correctly) left it open to interpretation.

 
At 2:09 AM, Blogger sevnetus said...

One Valedictorian?
Last I checked the Plain Dealer spells resume with accents over both "e"s. They also used my real name and address to double bill me for the entire month of August. A fool me once rip off.

 
At 7:34 AM, Blogger John Ettorre said...

That's a funny example, Jane. Of course, a lot of those kinds of things do ultimately slip through. But you're right that every editor needs an editor.

 
At 10:33 AM, Anonymous Jane Levesque said...

There were six kids tied for the title that year, which is what made it newsworthy.

 
At 12:10 PM, Blogger John Ettorre said...

Glad you cleared that up, because I was focusing more on the curious fact of six valedictorians than on the missing word "school."

 
At 9:28 AM, Anonymous steveg said...

When I was my high school newspaper's editor, we used to try to create those "interpretive" headlines. We found it created more readership and buzz. It also let us get things out from underneath's the administration's noses.

 
At 10:12 AM, Blogger John Ettorre said...

We'll pay a bonus to anyone who can produce a photo of Steve in high school. That would be priceless.

 

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