Saturday, October 25, 2008

Lebron as Global Icon

As the Cavs begin a new season, the advertisting industry's bible, Ad Age, takes a look at the progress Lebron, Inc. has made toward their previously stated goal of transforming their guy into a global sports icon, on the level already reached by Muhammed Ali, Michael Jordan and Tiger Woods. To review previous mentions of Lebron, go here, here, here, here, here and here.


At 3:17 PM, Anonymous Anonymous said...

Boo-hiss to me, and I'm sorry, but I'm not a fan of his. If the company Trojan Brand Condoms steps in and offers him a paid sponsorship, maybe then he'd stop having illegitimate children. ;-)


At 8:35 PM, Blogger John Ettorre said...

I'd almost forgotten about that. It's been awhile since that issue has even come up. Has he gotten married yet? If anyone knows the answer, please enlighten us. But I don't think he has.


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