Lebron as Global Icon
As the Cavs begin a new season, the advertisting industry's bible, Ad Age, takes a look at the progress Lebron, Inc. has made toward their previously stated goal of transforming their guy into a global sports icon, on the level already reached by Muhammed Ali, Michael Jordan and Tiger Woods. To review previous mentions of Lebron, go here, here, here, here, here and here.
2 Comments:
Boo-hiss to me, and I'm sorry, but I'm not a fan of his. If the company Trojan Brand Condoms steps in and offers him a paid sponsorship, maybe then he'd stop having illegitimate children. ;-)
Neve
I'd almost forgotten about that. It's been awhile since that issue has even come up. Has he gotten married yet? If anyone knows the answer, please enlighten us. But I don't think he has.
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