Three Guesses Why McCain's Veep Choice
Made Me Recall This Quote from Ad Legend
'The consumer is not a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few rapid adjectives will persuade her to buy anything.'
--The late advertising-industry guru David Oglivy, in his book Confessions of An Advertising Man. He might just as well have been talking about the curious notion of grabbing a woman, any woman, to serve on a national ticket with you.
2 Comments:
Groan. Brings back memories of Dan Quayle. My early research shows no congressional experience, countless forays into squabbles that would turn Washington in upon itself instead of towards the goals that inspired us through the democratic convention. Utterly flummoxed at the stupidity of the pick, and agree heartily with your comment. More of the same idiocy that has plagued the Republican leadership and the WORLD. Incredible. I am angry, insulted by the insinuation that a woman would round out the ticket without consideration of her absolute lack of credentials. I liked Obama before, and was incredibly moved by Biden's son's speech, revealing a depth of character that was inspiring. August 23rd Newsweek (p.50) hightlights, "Seen up close, a large part of his [Obama's] mystique lies in his insistence on his message, and on the complexity of that message."
No one in the world will accuse the Republican ticket of that.
(However I will grant that a moose-hunting, basketball playing former beauty queen is an interesting combination, but I don't think anyone could convicingly argue that she is prepared to be an "elderly heartbeat away from the presidency.")
Interesting article on her Wickipedia editing pre-announcement:
http://blogs.guardian.co.uk/digitalcontent/2008/09/sarah_palins_immensely_flatter.html
Yes, that Guardian piece is no doubt a reprise/rewrite of a story this weekend in the NYTimes. And as one wag observed recently, Sara P's life story would make a good movie on the Lifetime channel, but it's perhaps less satisfying as a preparation for this high office. But she certainly will spice up the proceedings. I plan on trying to keep an open mind about her. Given the extreme cynicism behind McCain's decision to choose her--which of course isn't her fault--it'll be difficult.
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