Sunday, June 29, 2008

Here's a Bit of Inspired Packaging
From Two Conde Nast Magazines

Conde Nast, the magazine portion of the Newhouse family media empire (which also owns Cleveland's Plain Dealer) has always been good at keeping its properties editorially fresh and lively. A couple of new examples: Portfolio Magazine is keeping track of rampaging Aussie billionaire Rupert Murdoch with its new "Murdoch on the March" feature (perhaps Murdoch's Wall Street Journal will return the favor and institute an S.I. Newhouse watch). Its sister pub, Vanity Fair, meanwhile, has instituted a running "Hitch Bitch" feature, which takes advantage of all the outrage and drama that controversial columnist Christopher Hitchens tends to stir up.


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