A weblog devoted to spurring a conversation among those who use words to varying degrees in their daily work. Hosted by John Ettorre, a Cleveland-based writer and editor. Please email me at: john.ettorre@gmail.com. "There comes a time when you realize that everything is a dream, and only those things preserved in writing have any possibility of being real." --James Salter
I'm a Cleveland, Ohio-based writer, editor and writing coach, with more than 25 years of experience, including stints in Chicago and Washington, D.C. My work has appeared in more than 100 print and online publications, from the New York Times and the Christian Science Monitor to local and regional publications. My work has been recognized by awards (including an Emmy) from four journalism groups.
2 Comments:
On persuasion: I read something a couple years back that I think is so true of everyone. And I realized that I am most persuasive when I employ this technique:
The key is to think of people as wearing a sign around their neck that says "Make Me Feel Important." Do that and you can win the hearts and minds of many.
I think, John, that the reason you are so successful at engaging commentary on your blog is that you engage back with most every commenter, in effect showing appreciation for their opinions.
I've used this technique to great effect in business by encouraging participation by all and by honoring all input and engaging discussion.
You're so right, Donna.
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