Friday, June 12, 2009

If You Seek to Persuade, First You Must
Understand the Heart of Your Subject(s)

'The secret of effective persuasion comes in knowing the heart of the person you wish to persuade and ordering your words to fit.'
--Han Fei Tzu, a Chinese philosopher from the 3rd century BC.


At 3:27 AM, Anonymous Donna said...

On persuasion: I read something a couple years back that I think is so true of everyone. And I realized that I am most persuasive when I employ this technique:

The key is to think of people as wearing a sign around their neck that says "Make Me Feel Important." Do that and you can win the hearts and minds of many.

I think, John, that the reason you are so successful at engaging commentary on your blog is that you engage back with most every commenter, in effect showing appreciation for their opinions.

I've used this technique to great effect in business by encouraging participation by all and by honoring all input and engaging discussion.

At 7:37 AM, Blogger John Ettorre said...

You're so right, Donna.


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