On Breaking the Inertia of Dead Ideas

'It's time to step back and consider the big picture. We all know in our own lives how powerful the inertia of a dead idea can be, though often it's only in retrospect that we appreciate how hard it was to recognize and break free of its grip. People spend years in therapy examining reflexes formed in childhood that control their behavior decades later. Companies are often pushed to the brink of extinction before admitting that 'the way we've always done things' no longer makes sense. the hunger for certainty and continuity in a changing world is part of being human. Even when it no longer serves our interests, we cling to what we think we know.'
--from The Tyranny of Dead Ideas--Letting Go of the Old Ways of Thinking to Unleash a New Prosperity, by Matt Miller.